The cheap, superficial attractiveness of ostentatious luxury and glamour.
This story is a call-to-action for people to recognize and deliberate what it means to be a consumer. To be a conscious consumer. The song is asking people to think about what effect their purchase of a car, jacket, or food has on the rest of the world, and not only, but what effect their choice has on the future of humanity, our children and posterity.
Directed by Haiyang Yu (USA)